strategic services.
Our strategy separates us from the pack. It can do the same for you.
Our strategic services are designed to further one united passion: to uncover the
scientific, human, behavioral and experiential insights that inspire the stories that
drive brands and change the lives of everyone who touches them.
medical + scientific affairs
The industry's largest collective of PharmDs, PhDs, and MDs.
Dedicated to extracting the essential scientific truths that propel
brands into prominence.
account planning
A group of dedicated specialists driven to uncover what
motivates and inspires our audiences—constantly seeking new
ways to discover the insights that create space and a purpose
for brands.
analytics
A group of experts who have healthcare and consumer
experience to ensure your campaigns hit the right target, at the
right time, with the right message and the right call to action.
digital strategy
We don’t just build campaigns, we design and build brand
ecosystems that will move customers to our brands—and give
them reasons to keep coming back.
our structure.
CDM is organized into four groups based on the talents and experience of our employees. This allows us to offer our clients specialized, laser-focused expertise around specific therapeutic categories with the benefits of a worldclass, full-service agency.
core
Brands focused in general medicine, primary care, and internal medicine for conditions that affect large populations.
specialty
Brands focused on a broad range of specialty medicine.
rare
Brands that are dedicated to conditions that impact fewer than 200,000 people, at any one time.
oncology
Brands that cover the spectrum of oncology—from very rare cancers to those that affect the broader population.
cdm rare.
With more than 7000 rare diseases, there’s simply no one-size-fits-all approach or roadmap to community engagement. We believe every rare community has unique dynamics, needs, and attitudes, and make this Community DNA™ approach the foundation for all our strategic and creative recommendations.
From precommercial strategy to launch and beyond, we offer a dynamic model that draws on rare expertise, analytics, digital strategy, and other critical disciplines to meet the changing needs of our clients, their brands, and rare disease communities.